Preserving national culture through modern arts: a glance from Bac Bling MV

HoaiHoai Nam

Mar 07, 2025 / 04:04 PM

Welcome back to the Hanoi Times' Words on the Street series. Today, we'll look at how Vietnamese traditions are preserved and promoted through modern arts.

Young Vietnamese artists are capitalizing on the digital age to preserve Vietnamese identity through music. Hoa Minzy's music video "Bac Bling" has gone viral because it combines traditional elements with a modern style and fast pace.

Not only her, but other artists are also reviving traditional music in fresh and creative ways. Is this the key to keeping Vietnamese culture alive in the modern world?

Today, The Hanoi Times will explore this topic.

A scene in the music video Bac Bling. Photo courtesy of the singer

In an era of integration and transformation, when contemporary culture is spreading into every corner of life, reclaiming the space for traditional values is a challenge.

Tradition and innovation, the past and the present, are now connected by modern art. National culture-inspired music draws sizable crowds and is crucial to maintaining Vietnamese identity.

Singer Hoa Minzy's "Bac Bling" music video, released March 1, quickly became a digital sensation. Within just five days, the video had more than 17 million views and was the top trending video on YouTube.

According to Kworb.net, a website that tracks music charts worldwide, "Bac Bling" was the fifth most viewed music video on YouTube on March 5th, with around four million views and over 100,000 likes. The MV also ranked ninth on YouTube's trending music videos in Australia and tenth in Singapore.